Creating a Blog Post

Navigating to Blog Posts

Once logged into the CMS:

Open the Navigation Tree
Navigate to the 'posts' folder
This is located under the 'Blog' landing page

Posts Folder

Creating your new Blog Post

The CMS provides 2 methods for creating a new page or 'asset' within the system.

Method 1

Right click the 'posts' folder
From the menu that opens, hover over 'Create new...',
Type 'stan' in the search field
Click on 'Standard Page'

Create Blog Post (M1)

Method 2

Click on the 'New' button above the Navigation Tree
From the menu that opens type 'stan' in the search field

Step: Create Post (M2)

Click on the 'posts' folder
Click 'Create here'

Step: Create Post Location (M2)

Having completed either of the methods above, you can now:

Enter the name of your Blog Post
Click 'Create'

New Asset Wizard

In the success window, Click 'Edit'

Step: Create Success

Your new Blog Post is now created and ready for editing.

Editing your Blog Post

First up lets add a Thumbnail to your page. This can be automatically used in Card Listing Components, Open Graph and Twitter SEO tags.

Click on the 'target' tool to select a thumbnail image

Navigate to DXP Media > Images > Content Images
Right click an example image, select 'Use Me' from the menu that opens

Adding Blog Content

Click on 'Content' within the CMS Editing Navigation

Step: Blog Content

Inside the CMS WYSIWYG Editor, enter some content for your new Blog Post

Looking for some inspiration?

We've created some example text for a Blog Post relating to 'Personalisation: Expectations vs. Reality'

In the dynamic landscape of the digital age, personalization has emerged as a buzzword that promises a tailored and seamless experience for users. From personalized recommendations on streaming platforms to customized product suggestions in e-commerce, the concept of personalization has infiltrated various aspects of our online lives. However, as we delve deeper into the realm of personalization, it becomes evident that the expectations set by this trend often diverge significantly from the reality.

The Expectations: Tailored Perfection

The allure of personalization lies in the promise of tailored perfection. Users expect services and platforms to understand their preferences intimately, delivering content and experiences that align seamlessly with individual tastes and needs. The envisioned utopia is a digital space where every interaction is finely tuned to cater to the uniqueness of each user, creating an unparalleled sense of connection and satisfaction.

The Reality: Striking a Delicate Balance

In reality, achieving the level of personalization envisioned by users is a complex endeavor. Striking the right balance between understanding user preferences and respecting privacy concerns poses a considerable challenge. Many platforms struggle to navigate this delicate equilibrium, leading to instances where personalization efforts fall short or, in some cases, miss the mark entirely.

Data Dilemmas: The Price of Personalization

One of the most significant obstacles in the path to personalized perfection is the ethical use of user data. While users expect platforms to understand them intimately, the collection and utilization of personal data raise concerns about privacy and security. The reality often involves a constant negotiation between providing personalized experiences and safeguarding user information, a dance that platforms must perform carefully to build and maintain user trust.

Overcoming the Personalization Paradox

The expectations versus reality dichotomy of personalization doesn't have to be a stumbling block; instead, it's an opportunity for growth and improvement. Platforms that transparently communicate their personalization strategies, obtain explicit user consent, and prioritize data security are better positioned to bridge the gap between expectations and reality.

User Empowerment: A Key to Bridging the Gap

Empowering users to control the level of personalization they receive is another crucial step in aligning expectations with reality. Offering robust customization options and clear privacy settings ensures that users feel more in control of their digital experiences, fostering a sense of trust and satisfaction.

Conclusion: A Journey, Not a Destination

Personalization is a journey that demands continuous refinement and adaptation. While the reality may fall short of the idealized expectations, the ongoing commitment to striking the right balance, respecting user privacy, and empowering users to take control of their digital experiences can pave the way for a more harmonious relationship between personalization expectations and reality. As technology evolves, so too will the capabilities of personalization, promising a future where the gap between expectations and reality becomes increasingly narrow.